Hello, I'm Shubhangi
I help brands stop guessing and start knowing.
In a world drowning in data, the real advantage isn't more numbers, rather it's knowing what they mean. I turn digital and social data into sharp consumer, category, and cultural insights that help businesses make confident, informed decisions.
With 5+ years at WPP and Omnicom, I've worked with some of the world's most recognised brands from helping a leading personal grooming brand enter a new market, shaping social strategy for a global airline, and refining customer experience for a regional bank.
What sets me apart? I believe great insights shouldn't require a data science degree to understand. I translate complexity into clarity, no jargon, no overwhelming dashboards, just the kind of thinking that actually moves strategy forward.
But beyond the work itself, I'm a true thought partner, embedded in your process, working shoulder to shoulder with your strategists and planners, and bringing the kind of speed and directness that only an independent can. No layers, no hand-offs, just one person who's genuinely invested in getting it right.
If you're a brand or agency looking to truly understand your consumer and culture, let's talk.
From what you think to what you know
I offer a comprehensive suite of services designed to harness the full power of data to tackle a brand’s most compelling strategic questions, enabling confident insights-driven decision making
Good work, good clients
What Clients Say
"Just wanted to say a massive thank you for this work. It’s really great, massively insightful and done in such little time. You knocked it right out of the park!"
Financial Client
Are you a small brand or agency curious about how data can unlock value for you but aren't sure where to begin? I get you!
As small brands and agencies, data often feels overwhelming—numbers, software, complex models and what not.
But data doesn't have to be complicated or just for the big players.
Simple analytics and single insights can drive informed decisions that make a real impact.
So why should only big players have all the fun? If you have specific questions or areas you're curious about, I'd be happy to help!
